Curator: Luisa Flora
With a master’s degree in literature, specializing in art history (her great passion, along with that of museums), she worked as website designer and project manager in Milan and Rome, and then became the Marketing Manager of Europe’s largest Science Festival (2003-2007). Since 2008, she has followed several cultural projects (museums and exhibitions) as project manager or curator or press office, both for private clients and for the companies Arte Eventi Venezia, Officina delle Zattere and C and C architecture engineering, of which she is or has been Sole Director, respectively since 2012 (and until 2016), 2016 and 2017. She is a member of Ferpi – Italian Federation of Public Relations. In her spare time, she is a member of the Scientific Committee of the publishing series Prospetti Veneziani, dedicated to the mutations of the urban territory of Venice, for which she edited the volume “The End of Waste.” In her free time from the spare time, she is a member of the Steering Committee of the Vela al Terzo Association and a Race Officer of the Italian Sailing Federation.
She graduated in History of Art (Faculty of Humanities) at the University of Milan in 1996. In 1997 she completed a Master in Multimedia Software Design with the Agusta Group, in 2003 she completed a Master in Business Communications and Public Relations at the Higher Institute of Communication – IED in Rome, and in 2011 a Master in Marketing and Digital Communication organised by Il Sole 24 Ore / Eventi.
From 2012 to 2016 she was the Sole Administrator of Arte Eventi Venezia and from 2016 until now shi is the Sole Administrator of Officina delle Zattere (www.officinadellezattere.it/en), a company specializing in the design and organization of artistic events. Officina delle Zattere is a cultural enterprise that promotes contemporary art in Venice through experimental exhibitions and events with striking intellectual, sensorial and emotional impact. It support artists, gallery owners, foundations and private clients with a mix of services, in order to enhance their specific goals during the year and at the Venice Biennials of Art and Architecture. In 2017 it supported as press Office the spectacular project of “Support”, a monumental sculpture by Lorenzo Quinn installed on Grand Canal in Venice (in fact: “in”!).
She is the Sole administrator of C and C architettura ingegneria company; for this company, she is also responsible of the projects regarding the promotion of cultural heritage, in particular she worked to the calls related to the celebrations of the First World War and to the design of the MGGM – Museo della Grande Guerra in Montagna (Museum of the Great War in Mountains) at Forte Col Badin, Chiusaforte (UD).
She is a memebr of the Scientific Comittee of the book series “Prospetti Veneziani” (Anteferma editore). “Prospetti Veneziani” investigate the transformations of the metropolitan city of Venice and the surrounding area. She curated with Andrea Razzini “La fine dello spreco”, an overview on municipal waste management service, an indispensable service to our cities life and yet the Cinderella of architectural and urban design.
She worked as consultant (2008-2010) and before as Marketing Manager (2003-2007) for the company Codice. Idee per la cultura srl, dealing mainly with the definition of the marketing plans for events, the planning of communications activities and relations with the sponsors. She launched events such as the Science Festival of Genoa (www.festivalscienza.it), Mondadori Junior Festival in Verona, FEST (first International Fair of Scientific Publications) and worked with public and private institutions in various cities such as Genoa, Verona, Mantua, Urbino, Udine, Trieste, Bologna, and Syracuse. She coordinated cultural and tourist marketing studies on Genoa, Urbino and Syracuse.
From 2004 to 2007, she held seminars and taught at Urbino University (Masters for Cultural Editors, Course in Business Communication) and at the IULM – Free University (Organisation and Management of Editorial companies).
From 2008 to 2012 she worked as free lance on marketing, media relations and public relations; from 1997 to 2003 she was Account Executive and Project Manager for Orchestra Srl Multimedia Design and then for Uhuru (Gruppo KataWeb – L’Espresso).
From 2019 to 2022, she was Secretary of the Continuing Professional Development Commission in FERPI (Italian Federation for Public Relations). Since October 2021, she is Race Officer for FIV (Italian Sailing Federation)